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Advertising is inescapable on the Web today and the last place users want to see ads is on the sites they visit for recreation. Wouldn’t it be nice if members of social-networking sites could log onto their Facebook or Twitter page without the hassle of having to sift through ads? Unfortunately, with the amount of time users spend on their favorite social-networking platform, it only makes sense to increase the number of advertisements we are subjected to.

Facebook (News - Alert) recently began implementing ads into member’s newsfeeds and now its Twitter’s turn. However, Twitter is easing into in-stream advertising slowly, as the concept is still a work in progress.

According to a Yahoo News article, Twitter will begin testing Promoted Tweets within one of its partners, HootSuite. Twitter will be experimenting with how and when to place the ads, hopefully to be as unobtrusive to the microblogging companies loyal users as possible.

Twitter’s objective is to make sure that the ads you see in your stream are related to your interests, so the Promoted Tweets won’t be completely random.

“During this testing period with HootSuite, we will experiment with where and when Promoted Tweets are shown in the timeline. Not all HootSuite users will see Promoted Tweets and those who do may see different Promoted Tweets in different places in their timeline,” Twitter mentioned in a post when announcing the in-stream roll out.

Twitter explained that they will only display Promoted Tweets in the timeline when they are relevant by using signals to determine a Promoted Tweet’s relevance to a user such as the public list of who a member follows.

Since the in-stream ads have yet to go into effect, there’s no telling how users will react. However, the majority of Internet users are already opposed to ads polluting their online content, so chances are implementing more ads into their tweets won’t go over too well. But keep in mind, Twitter isn’t necessarily the most profitable social-networking platform and needs to generate more revenue somehow.