Showing posts with label Web. Show all posts
Showing posts with label Web. Show all posts

Is the web dying? It doesn't look that way

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Chris Anderson, Wired magazine's editor in chief, says the Web is being crippled by a world of apps and screens in a cover story titled "The Web Is Dead. Long Live the Internet."

Mr. Anderson argues that a world of downloadable apps, which work through the Internet and arrive through gadgets like the iPhone or Xbox, are quickly cannibalizing the World Wide Web as consumers prefer buttoned-up, dedicated platforms, designed specifically for mobile screens.

Is he right? Should we plaster R.I.P. signs all over the Web? Not exactly.

A chart Wired used for its story shows that since 2000, Web traffic has decreased as a percentage of overall Internet traffic in the United States. The graphic's data comes from a Cisco report that uses data from the Cooperative Association for Internet Data Analysis, a collaborative group that monitors Internet infrastructure.

The Web site Boing Boing notes that if you change the graph to show actual traffic growth online, you can see hockey-stick-like growth over every aspect of the Internet through the past two decades, including the Web.

Although Wired might be right in its assessment that apps are on the rise, with billions downloaded from Apple alone, many areas of the Web continue to grow dramatically too.

Take Facebook for example. Not only has the company grown to over half a billion users, but it has also seen major growth in its mobile applications, all while its Web site has grown with rapid speed too. In other words, the entire platform has grown dramatically.

There's another piece of the puzzle too. Most of these apps and Web sites are so intertwined that it's difficult to know the difference. With the exception of downloadable games, most Web apps for news and services require pieces of the Web and Internet to function properly.

So as more devices become connected to the Internet, whether they're built to access beautiful walled gardens, like mobile apps or TV-specific interfaces, they will continue to access the Web too, enabling each platform to grow concurrently.

Google to add Like.com to its pockets for $100 million

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The latest company to be blessed with a Google acquisition is Like.com, an intriguing website specializing in "visual search," a technology Google has been toying with for years.

Google has its own visual search engine incorporated into Android - users can take a picture of a monument, landmark, or ever a person and receive results based on its extensive combing on images on the Internet. It is a technology that Google has been interested in for a while, but has had trouble finding ways to incorporate it.
Enter Like.com. It's a visual search-powered e-commerce site. Largely focused on apparel items, it tries to identify products for users based on the color and design of the items they're searching for. For example, if users really like that sequined gown, Like.com will be able to provide other items that are similar in design, color, etc.

Tech Crunch broke the story that Google is looking to buy the unique online store and all the back-end technology that comes with it. Combined with all of its existing search strength, Google could bring this into something really powerful.

Like.com reportedly grosses around $50 million per year so a $100 million price tag is a reasonable investment. It's a slight step away from the social networking/gaming scene that Google has been so focused on lately, but it does ensure that it can stay on top of the latest search technology in addition to going off on all of these side projects (like social gaming) as well.

Neither Google nor Like.com has yet confirmed the potential acquisition.